008: #WearFairHair: Radical Transparency in a Billion-Dollar Industry

Today’s Guest: Margot Greer

Imagine being told you’ll lose all your hair in two weeks. That’s what happened to Margot Greer after receiving a cancer diagnosis straight out of college. And finding a wig that she could afford, that suited her age, ethnicity and looked natural? Impossible. Nevermind something ethical or sustainable.

Now Margot is the founder of Woven Hair, an inclusive & ethically sourced hair extension company that gives back to women with medically induced hair loss. 

You’ll Learn:

  • The importance “traceability“ in the hair industry and any ethical business

  • Why you need to define the single most important thing your customer needs to know — even if you’re doing a million EcoSassy things

  • How the ethical shopper is way more informed than the average consumer and what your business needs to do about it 

Resources:

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Colleen T